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Safety is hugely important. We probably don't have to tell you that, but we do feel the need to highlight Toyota's dedication to making sure you have peace of mind on the road.

With a Toyota vehicle equipped with Toyota Safety Sense, you get to experience the automaker's dedication to your safety first-hand.

Toyota Safety Sense comes in two flavors depending on the type of vehicle: TSS-C for compact cars such as the 2017 Toyota Yaris and TSS-P for larger vehicles in the realm of the 2017 Toyota Highlander.

Let's be honest folks, when most people think of Toyota cars, safety and sensibility often are the first things that come to mind. And that's a well-deserved reputation, as Toyota offers an array of reliable cars and innovative safety technology suite like Toyota Safety Sense-P on many of its new models. That said, as great as Toyota cars are for families and daily commuters, there are plenty of models in the Toyota portfolio that aren't above a little fun in the mud. And there's no better place to do so than Hotel Tacoma.

Toyota has always been on the cusp on innovation in the automotive industry, so it's only natural that all eyes of have been on its offerings at the New York International Auto Show. And Toyota did not did not disappoint. This week, Toyota released the Toyota FT-4X Concept, a compact crossover that's a total departure from the norm, and a perfect fit for those with adventurous lifestyles.

Here at Philpott Toyota, we're more excited for Black Friday than ever before. Why? Because we're here to treat you to a 55-inch television when you finance or lease a new or used Toyota. Simply stop by our showroom this Black Friday and treat yourself to a new or used vehicle BEFORE noon and our team will be more than happy to treat you to a new TV. To learn more about just one of the vehicles you'll find in our showroom this Black Friday, check out the video below:

Are you searching around Nederland, TX for a hard-working truck that's ready to take care of business? Then, the 2016 Toyota Tacoma is all but certain to be the perfect truck for your daily driving needs!

Freshly re-designed, the 2016 Toyota Tacoma blends rugged capability and immense towing capacity with a comfortable and connected cabin. It's no wonder that the Tacoma has maintained its spot atop the sales charts for many years!

Are you searching for a crossover that's rugged, reliable and ready for anything? Then, the 2016 Toyota RAV4 simply has your name written all over it!

Practical as ever, the 2016 RAV4 has returned the road as a far more capable, comfortable and connected crossover. Of course, the RAV4's jealousy-inducing style is certain to turn a few heads when you're behind the wheel!

For generations, the Toyota Camry has provided longest-lasting dependability and value to drivers around the Nederland, TX area. That's how the Camry has become one of the best-selling cars throughout the world!

Of course, the 2017 Camry retains those practical qualities while displaying marked improvements in style, capability and comfort. That means the 2017 Camry is the best edition of the midsize sedan ever constructed!

There's no denying the fact that the Toyota Prius has earned its unparalleled reputation by providing class-leading fuel economy ratings to drivers throughout the Nederland, TX area. After all, that's how the Toyota Prius has become a leading light in the Green Car movement around the globe!

More efficient than ever before, the 2016 Toyota Prius now boasts statement making style, improved performance and a premium quality, tech-focused interior. That's how the 2016 Prius goes beyond fuel efficiency to deliver an exceptional driving experience whether you're carpooling or commuting!

Year after year, the Toyota Corolla has delivered long-lasting value and dependability to commuters and families around the Nederland, TX area!

Freshly re-designed, the 2016 Toyota Corolla goes beyond practical appeal to deliver a comfortable and connected daily driving experience. At its budget-friendly price, the 2016 Corolla remains one of the best values on the road today!

In just 16-days we can officially welcome the spring season. Thus you might be starting to think with the seasons by starting fresh and upgrading your vehicle to an all-new 2016 model. If so, the 1 for Everyone Sales Event is the perfect time to start thinking seriously about buying or leasing a new vehicle. To get a glimpse into the sale before you come visit our showroom, take a look at this ad.